Yoobi is London's first temakeria. Temaki is fresh sushi wrapped in a cone. It is a unique sushi that was developed in Brazil, which has the largest population of Japanese people outside of Japan.
The idea was that the interior should reflect Rio, Tokyo and also London.
The existing building, a former warehouse, is stripped back to its original brick and painted out dark grey. A new timber lining is inserted which is folded into simple benches and plinths and counters. Marquetry patterns are inlaid into the timber lining which appear like shadows cast from the objects in the room. Brass lines at regular intervals are inlaid into the floor and follow the marquetry patterns and also form light fittings, which protrude out of the timber boxing. The lining is simple in form but rich in detail.
The counter from where you can see the sushi being freshly prepared is a contrasting pure white crystalline object, which sits on the timber lining and addresses the entrance to the shop. Bespoke Pink, Pink lime and orange patterned tables are based on fresh seafood colours and reflect the Yoobi branding and graphics developed by Ico Design.